The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 meters below ground.
Ruinart is the oldest champagne house in the world, exclusively producing this product since 1729. Founded by Nicolas Ruinart in the Reims region, Ruinart is today owned by LVMH Moët Hennessy Louis Vuitton S.A.
At the origin of the Ruinart Champagne story is a hard-working and intuitive Benedictine monk named Dom Thierry Ruinart, a contemporary of Louis XIV. On September 1, 1729, Nicolas Ruinart founded what is the First Maison de Champagne. Today the brand is synonymous with quality and excellence.
The 3rd of September Ruinart presented Retour Aux Sources, an immersive installation that combines art and artificial intelligence.
In September 2029, Ruinart, the oldest champagne house, will be celebrating its 300th anniversary. In the lead-up to this important event, each year from now on, Maison Ruinart will commission a new artistic or architectural project in Reims that integrates sustainability into its innovation and creativity.
It all begins today with an immersive installation created by a duo of up-and-coming artists, Mouawad Laurier, who achieve surprising results by sustainably combining technological innovation with art.
The work takes the form of a root planted in an ancient crayère chalk cellar. The root listens to what is happening within its natural surroundings above, and immerses the audience in a visual and sound experience 30 meters below ground. Deep inside the earth, where there used to be an ocean, the audience is confronted with the physical and temporal character of humanity.
The root, endowed with sensitive intelligence, listens to the natural elements involved in the champagne production process through a device that uses complex artificial intelligence. It reminds us that human beings and nature are intrinsically connected.
Mouawad Laurier is the collective name for two artists who work and live together. Maya Mouawad and Cyril Laurier have been collaborating on innovative artistic projects together around the world for many years, working with other artists under the name Hand Coded.
His works often integrate complex technology and artificial intelligence, as well as other components such as sound and music.
SAKMA, in close collaboration with Maya Mouawad and Cyril Laurier, has designed, developed and produced all the elements housed inside these unique pieces of art, which aim to generate movement, light and sound.
Using mechatronics and lighting technologies, these pieces will be learning and interacting for the next 10 years.